{"id":59239,"date":"2025-04-02T15:08:33","date_gmt":"2025-04-02T09:38:33","guid":{"rendered":"https:\/\/smartfoodsafe.com\/clone\/?p=59239"},"modified":"2026-09-28T15:32:50","modified_gmt":"2026-09-28T10:02:50","slug":"fresh-produce-safety-in-australia-new-zealand","status":"publish","type":"post","link":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/","title":{"rendered":"Raising the Bar for Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)"},"content":{"rendered":"

Ensuring the safety and integrity of fresh produce is a top priority for Australia and New Zealand\u2019s horticulture industry. With evolving regulatory frameworks and increasing consumer expectations, industry stakeholders must stay ahead of the curve. The Fresh Produce Safety Centre Australia New Zealand (FPSC) is spearheading this effort through the Horticulture Food Safety Initiative (HFSI)<\/b><\/a>\u2014a three-year project aimed at strengthening food safety practices across the fresh produce supply chain.<\/p>\n

However, while initiatives like HFSI provide essential guidance and resources, ensuring compliance and implementing robust food safety management systems remain challenging for many growers and food businesses. This is where Smart Food Safe emerges as a tech-enabler\u2014offering digital solutions to streamline compliance, enhance traceability, and facilitate smooth audits.<\/p>\n

Understanding the Horticulture Food Safety Initiative (HFSI)<\/h2>\n

The HFSI initiative is structured into five key phases, as follows:<\/p>\n

A. Project Start-up<\/b> \u2013 Establishing governance, forming a project reference group, and defining a strategic roadmap.<\/p>\n

B. Food Safety Stocktake & Community of Practice (COP) Formation<\/b> \u2013 Assessing existing food safety resources and developing a community for shared learning.<\/p>\n

C. Industry Survey & Gap Analysis<\/b> \u2013 Engaging stakeholders to identify knowledge gaps and areas requiring improvement.<\/p>\n

D. Industry Engagement & Outreach<\/b> \u2013 Conducting training, developing resources, and helping growers prepare for compliance with food safety standards.<\/p>\n

E. Implementation Model & Evaluation<\/b> \u2013 Creating a sustainable food safety framework and evaluating project outcomes.<\/p>\n

With an initial focus on melons, berries, and leafy vegetables, HFSI is designed to help businesses comply with the new Primary Production and Processing (PPP) standards, set to take effect in February 2025.<\/p>\n<\/section>\n

\n

Key Challenges in Achieving HFSI Compliance<\/h2>\n

Despite the availability of guidelines, many growers and food businesses face significant hurdles in attaining and maintaining compliance:<\/p>\n

    \n
  • Complex and Evolving Regulations<\/b>
    \n The horticulture sector must navigate new and stringent PPP standards (4.2.7 for berries, 4.2.8 for leafy vegetables, and 4.2.9 for melons), which require rigorous documentation of hygiene protocols, risk assessments, and traceability practices. With regulatory shifts and growing consumer demand for transparency, businesses must constantly adapt.<\/li>\n
  • Labor-Intensive Manual Record-Keeping<\/b>
    \n Traditional paper-based documentation is prone to human error, misplaced records, and inefficiencies that slow down compliance efforts. This outdated approach makes it difficult to track data accurately, leading to potential non-compliance risks and audit failures.<\/li>\n
  • Lack of Real-Time Visibility & Supply Chain Traceability<\/b>
    \n Ensuring food safety across a fragmented supply chain is challenging. Many businesses struggle with tracking produce at every stage\u2014harvest, processing, storage, and distribution\u2014especially when multiple suppliers and vendors are involved.<\/li>\n
  • Resource Constraints for Small & Medium Growers<\/b>
    \n Many smaller producers lack the financial and technical resources to implement advanced food safety management systems, making it difficult to comply with HFSI guidelines.<\/li>\n
  • Audit Readiness & Documentation Challenges<\/b>
    \n Ensuring that records are consistently updated and audit-ready is a daunting task, particularly when regulatory inspections demand comprehensive reports and proof of compliance.<\/li>\n<\/ul>\n<\/section>\n
    \n

    How Smart Food Safe Can Assist in Complying With HFSI <\/h2>\n

    Smart Food Safe provides an all-in-one digital food safety management system that addresses the wide range of challenges by enabling businesses to:<\/p>\n

    1. Automate Compliance & Stay Ahead of PPP Standards<\/b><\/p>\n

    Our platform simplifies regulatory adherence by automatically updating documentation to align with the latest PPP requirements. Smart alerts ensure businesses never miss key deadlines for audits and compliance reporting.<\/p>\n

    2. Enhance Traceability With Digital Record-Keeping<\/b><\/p>\n

    A robust digital traceability system ensures real-time tracking from farm to fork. With Smart Food Safe, businesses can log hygiene practices, washing and sanitizing procedures, and pest control measures in a centralized platform, making food safety data accessible and audit-ready.<\/p>\n

    3. Enable Proactive Risk Management & Audit Preparedness<\/b><\/p>\n

    Instead of scrambling for documents during inspections, businesses can leverage Smart Food Safe\u2019s automated self-audit features to assess compliance gaps proactively. Customizable reports allow for easy demonstration of adherence to food safety regulations.<\/p>\n

    4. Reduce Operational Burden With a User-Friendly System<\/b><\/p>\n

    For businesses with limited resources, our cloud-based platform eliminates the need for extensive paperwork and costly compliance teams. Smart Food Safe streamlines operations, allowing small and medium-sized growers to meet food safety standards without added complexity.<\/p>\n

    5. Facilitate a Multilingual Workforce With Easy Accessibility<\/b><\/p>\n

    Food safety compliance requires seamless communication among diverse teams. Our multi-lingual interface ensures that essential guidelines and training materials are accessible to employees, improving implementation and understanding.<\/p>\n

    The FPSC\u2019s HFSI initiative is a vital step toward strengthening food safety practices in the fresh produce industry. However, for businesses to truly leverage these advancements, adopting a digital-first approach is key. With Smart Food Safe, growers and food businesses can confidently navigate regulatory requirements, mitigate food safety risks, and streamline operations\u2014ultimately raising the bar for food safety in Australia and New Zealand.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ensuring the safety and integrity of fresh produce is a top priority for Australia and New Zealand\u2019s horticulture industry. With evolving regulatory frameworks and increasing consumer expectations, industry stakeholders must stay ahead of the curve. <\/p>\n","protected":false},"author":6,"featured_media":59275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"\nFresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)\" \/>\n<meta property=\"og:description\" content=\"Ensuring the safety and integrity of fresh produce is a top priority for Australia and New Zealand\u2019s horticulture industry. With evolving regulatory frameworks and increasing consumer expectations, industry stakeholders must stay ahead of the curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Food Safe\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T09:38:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T10:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2025\/04\/Horticulture-Food-Safety-Initiative.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1129\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sfsnew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sfsnew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/\"},\"author\":{\"name\":\"sfsnew\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#\\\/schema\\\/person\\\/bf303c0de61bb94a6a7eca6ff994e180\"},\"headline\":\"Raising the Bar for Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)\",\"datePublished\":\"2025-04-02T09:38:33+00:00\",\"dateModified\":\"2026-09-28T10:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/\"},\"wordCount\":773,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Horticulture-Food-Safety-Initiative.png\",\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/\",\"url\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/\",\"name\":\"Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Horticulture-Food-Safety-Initiative.png\",\"datePublished\":\"2025-04-02T09:38:33+00:00\",\"dateModified\":\"2026-09-28T10:02:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Horticulture-Food-Safety-Initiative.png\",\"contentUrl\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Horticulture-Food-Safety-Initiative.png\",\"width\":1129,\"height\":722},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/fresh-produce-safety-in-australia-new-zealand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Raising the Bar for Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#website\",\"url\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/\",\"name\":\"Smart Food Safe\",\"description\":\"Digitalised food safety\",\"publisher\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#organization\",\"name\":\"Smart Food Safe\",\"url\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SFS-B-FULL-1.png\",\"contentUrl\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SFS-B-FULL-1.png\",\"width\":2382,\"height\":201,\"caption\":\"Smart Food Safe\"},\"image\":{\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/#\\\/schema\\\/person\\\/bf303c0de61bb94a6a7eca6ff994e180\",\"name\":\"sfsnew\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e5c48bdf9203c9c26ca3f1ffd1b93aa46af30962e7b596f25fb6c15c761f1fa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e5c48bdf9203c9c26ca3f1ffd1b93aa46af30962e7b596f25fb6c15c761f1fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e5c48bdf9203c9c26ca3f1ffd1b93aa46af30962e7b596f25fb6c15c761f1fa?s=96&d=mm&r=g\",\"caption\":\"sfsnew\"},\"url\":\"https:\\\/\\\/smartfoodsafe.com\\\/clone\\\/author\\\/sfsmarketingteammain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/","og_locale":"en_US","og_type":"article","og_title":"Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)","og_description":"Ensuring the safety and integrity of fresh produce is a top priority for Australia and New Zealand\u2019s horticulture industry. With evolving regulatory frameworks and increasing consumer expectations, industry stakeholders must stay ahead of the curve.","og_url":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/","og_site_name":"Smart Food Safe","article_published_time":"2025-04-02T09:38:33+00:00","article_modified_time":"2026-09-28T10:02:50+00:00","og_image":[{"width":1129,"height":722,"url":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2025\/04\/Horticulture-Food-Safety-Initiative.png","type":"image\/png"}],"author":"sfsnew","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sfsnew","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#article","isPartOf":{"@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/"},"author":{"name":"sfsnew","@id":"https:\/\/smartfoodsafe.com\/clone\/#\/schema\/person\/bf303c0de61bb94a6a7eca6ff994e180"},"headline":"Raising the Bar for Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)","datePublished":"2025-04-02T09:38:33+00:00","dateModified":"2026-09-28T10:02:50+00:00","mainEntityOfPage":{"@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/"},"wordCount":773,"commentCount":0,"publisher":{"@id":"https:\/\/smartfoodsafe.com\/clone\/#organization"},"image":{"@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#primaryimage"},"thumbnailUrl":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2025\/04\/Horticulture-Food-Safety-Initiative.png","articleSection":["Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/","url":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/","name":"Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)","isPartOf":{"@id":"https:\/\/smartfoodsafe.com\/clone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#primaryimage"},"image":{"@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#primaryimage"},"thumbnailUrl":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2025\/04\/Horticulture-Food-Safety-Initiative.png","datePublished":"2025-04-02T09:38:33+00:00","dateModified":"2026-09-28T10:02:50+00:00","breadcrumb":{"@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#primaryimage","url":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2025\/04\/Horticulture-Food-Safety-Initiative.png","contentUrl":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2025\/04\/Horticulture-Food-Safety-Initiative.png","width":1129,"height":722},{"@type":"BreadcrumbList","@id":"https:\/\/smartfoodsafe.com\/clone\/fresh-produce-safety-in-australia-new-zealand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartfoodsafe.com\/clone\/"},{"@type":"ListItem","position":2,"name":"Raising the Bar for Fresh Produce Safety in Australia & New Zealand with FPSC\u2019s Horticulture Food Safety Initiative (HFSI)"}]},{"@type":"WebSite","@id":"https:\/\/smartfoodsafe.com\/clone\/#website","url":"https:\/\/smartfoodsafe.com\/clone\/","name":"Smart Food Safe","description":"Digitalised food safety","publisher":{"@id":"https:\/\/smartfoodsafe.com\/clone\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartfoodsafe.com\/clone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smartfoodsafe.com\/clone\/#organization","name":"Smart Food Safe","url":"https:\/\/smartfoodsafe.com\/clone\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartfoodsafe.com\/clone\/#\/schema\/logo\/image\/","url":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2026\/06\/SFS-B-FULL-1.png","contentUrl":"https:\/\/smartfoodsafe.com\/clone\/wp-content\/uploads\/2026\/06\/SFS-B-FULL-1.png","width":2382,"height":201,"caption":"Smart Food Safe"},"image":{"@id":"https:\/\/smartfoodsafe.com\/clone\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/smartfoodsafe.com\/clone\/#\/schema\/person\/bf303c0de61bb94a6a7eca6ff994e180","name":"sfsnew","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7e5c48bdf9203c9c26ca3f1ffd1b93aa46af30962e7b596f25fb6c15c761f1fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e5c48bdf9203c9c26ca3f1ffd1b93aa46af30962e7b596f25fb6c15c761f1fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e5c48bdf9203c9c26ca3f1ffd1b93aa46af30962e7b596f25fb6c15c761f1fa?s=96&d=mm&r=g","caption":"sfsnew"},"url":"https:\/\/smartfoodsafe.com\/clone\/author\/sfsmarketingteammain\/"}]}},"_links":{"self":[{"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/posts\/59239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/comments?post=59239"}],"version-history":[{"count":5,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/posts\/59239\/revisions"}],"predecessor-version":[{"id":79257,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/posts\/59239\/revisions\/79257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/media\/59275"}],"wp:attachment":[{"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/media?parent=59239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/categories?post=59239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartfoodsafe.com\/clone\/wp-json\/wp\/v2\/tags?post=59239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}